Free Shipping on orders over $99 CAD | $150 USD | $175 GBP

Free Samples with all orders

Color Wow Root Coverup Powder

$4195 CAD
Shipping calculated at checkout.
Color

Delivery and Shipping

Quebec & Ontario: A flat shipping fee of $12 CAD applies to all orders that do not qualify for free shipping.

Other Canadian Provinces: Orders that do not meet the free shipping threshold will incur a flat shipping rate of $35 CAD.

United States: A standard shipping charge of $20 USD applies to orders below the free shipping minimum.

United Kingdom: A flat rate of £20 is charged on orders that do not qualify for free shipping.

Free Shipping

We offer free shipping on qualifying orders:

  •  Canada: Free shipping on orders over $99 CAD
  •  United States: Free shipping on orders over $150 USD
  •  United Kingdom: Free shipping on orders over £175

Shipping & Delivery

We process orders within 2-5 business days (Monday to Friday). Delivery times vary based on your location but generally take up to 7 business days. Orders are shipped through Canada Post or UPS to ensure reliable service.

Note: During high-traffic periods like the holidays, Black Friday, or Boxing Day, shipping times may be extended due to increased order volume.

Order Updates & Notifications

We’ll notify you within 24 hours if there are any issues with your order.

Address Accuracy

Please double-check your shipping details at checkout. We are not responsible for incorrect addresses entered at the time of purchase.

Customer Support

Have a question? Reach out via email or use the chat bubble on our website. We aim to respond within 24-48 hours.

Damaged Items & Return Policy

If your order arrives damaged or leaked, report it within 5 days of receiving your package. We cannot process refunds or replacements after this period.

Order Mistakes: If you ordered the wrong product or made an error during checkout, you are responsible for return shipping costs. However, if we made a mistake, we will cover the shipping costs to correct it.

We do not offer refunds on used products.

Complimentary Samples & Gifts

We include free samples with every order. While we try to match samples to your purchase, availability is not guaranteed.

Occasionally, we offer Gift With Purchase promotions in limited quantities. If a free gift is available, it must be added to your cart at checkout—if it's not in your cart, it won’t be included.

Gift Policy:

  •  One free gift per order
  • If multiple gifts are added, we will include the one most relevant to your purchase
  • Only the free gift on orders over $75 can be combined with other promotions—other offers cannot be stacked

Order Cancellation

Need to cancel your order? A 3% restocking fee will be deducted from your refund.

Customs, Duties & Taxes

We ship from Canada and are not responsible for customs fees, duties, or taxes applied to your order. Customers are responsible for any charges incurred during or after shipping.

If an order is refused due to customs fees, the return shipping cost will be deducted from your refund once the package is received and processed.

Description

What it is

An award-winning powder that effortlessly conceals grays and dark roots, enhances highlights, and adds thickness to thinning hairlines without the use of waxes, dyes, or parabens.

Hair Type

Straight, Wavy, Curly, and Coily

Hair Texture

Fine, Medium, and Thick

Hair Concerns

- Thinning

- Color Safe

- Color Fading

Key Benefits

- Accurate application for a clean finish

- Water-resistant formula

- Covers dark hair without peroxide

Highlighted Ingredients

- Reflective Crystals and Pigments: Deliver multidimensional, natural-looking coverage for grays and roots.

- Zinc Stearate: Secures pigment to hair.

- Emollient Blend: Enhances shine and makes the powder waterproof and resistant to transfer.

Ingredient Callouts

Free from parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and packaged in recyclable materials.

What Else You Need to Know

This simple, precise, no-mess mineral powder adheres to hair, covering gray and dark roots without peroxide. The water-resistant formula lasts until washed out—you can even swim with it! The multi-pigment formula combined with reflective particles offers a natural finish. It’s perfect for prolonging color treatments. This product is an Allure Best of Beauty Winner.

Ingredients

-Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.

-Zinc Stearate: Anchors pigment to hair.

-Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake) Formula #707-0.

How to Use

-Apply to dry hair.

-Load the small end of the brush with powder.

-Use your free hand to pull hair flat and taut against your head, and press the brush firmly into the roots, starting from the scalp and working outward.

-Avoid a sweeping motion.

-Add more powder as needed.

-To enhance highlights, use the side edge of the small brush. Lightly dust off any excess powder with the wide end of the brush.

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Payment & Security

Payment methods

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.