The world of beauty is always changing, but sometimes, it feels good to look back. The 90's makeup products are making a big comeback, and it’s all about nostalgia. From bold colors to unique techniques, these trends are being reimagined for today’s beauty lovers. Let’s explore some of the most iconic looks from that era and see how they are being revived in modern makeup routines.
Key Takeaways
- Thin brows are back, but with a modern twist for a more natural look.
- Bold blue eyeshadow is making a statement again, paired with soft lips for balance.
- Dark berry lips are versatile and flattering, perfect for a dramatic touch.
- Grunge smoky eyes bring an edgy vibe that transitions easily from day to night.
- Frosty lips add a fun sparkle, allowing for playful makeup combinations.
The Comeback of Thin Brows
Remember when you spent 45 minutes meticulously plucking your eyebrows into oblivion? I do. I went from naturally bushy brows to barely-there lines in what felt like a single afternoon back in '98. Mon Dieu, what was I thinking? But guess what? They're back, baby!
Redefining the Classic Look
The '90s thin brow wasn't always about precision. Today, it's a refined version. We're talking about a sleek, sculpted brow that enhances your features without looking like you attacked your face with tweezers. It's about finding that perfect balance. The goal is to achieve a polished, yet natural appearance that enhances the facial features without dominating them. This resurgence is not just about revisiting a past style; it’s about redefining it for today’s diverse beauty standards. Thin brows accentuate the eyes, making them appear larger and more expressive.
Modern Techniques for Precision
Forget the haphazard plucking of yesteryear. Modern thin brows are all about precision. Start with a great pair of precision tweezers to remove stray hairs. Then, use a brow pencil or powder to fill in any sparse areas, creating a defined shape. A clear brow gel will keep everything in place.
Here's a simple guide:
- Map your brow shape using a brow pencil.
- Tweeze only the hairs outside of your desired shape.
- Fill in sparse areas with a brow powder or pencil.
- Set with a clear brow gel.
Celebrity Inspirations
Need some inspiration? Look to modern-day icons like Rihanna and Megan Thee Stallion, who have been spotted rocking the updated thin brow look. These ladies prove that thin brows can be chic, bold, and undeniably timeless. Icons like Anok Yai, Nia Long, and Naomi Campbell set the standard, making ultra-slim brows a defining beauty statement of the decade.
Ready to embrace the thin brow trend? Discover the Anastasia Beverly Hills Brow Wiz for precise shaping and filling. It's time to channel your inner '90s supermodel!
Bold Blue Eyeshadow
I remember when I first experimented with blue eyeshadow. I was 16, armed with a bright blue shadow I'd swiped from my older sister. It was a total disaster at first – patchy, uneven, and way too intense. But after a lot of practice, I finally figured out how to make it work, and it became my signature look for a while.
Blue eyeshadow is back, baby! It's not about recreating the chalky, overdone looks of the past. Instead, we're seeing modern takes that are sophisticated and wearable. Think sheer washes of color, expertly blended gradients, and unexpected pairings.
From the runways to Instagram, blue eyeshadow is having a major moment. Celebrities and influencers are embracing this trend, proving that it can be chic and modern. Let's explore how to make this iconic look work for you.
Reviving Iconic Shades
The 90s were all about electric blues, but today's blue eyeshadow palette is much more diverse. We're seeing everything from soft, dusty blues to deep, shimmering navy shades. The key is to find a shade that complements your skin tone and eye color.
- Fair skin: Opt for lighter, pastel blues.
- Medium skin: Experiment with brighter, more saturated blues.
- Deep skin: Rock those rich, jewel-toned blues.
Consider the finish, too. Matte blues offer a modern, understated look, while shimmer and metallic blues add a touch of glamour. Urban Decay MoonDust is a great option for a shimmery color.
Pairing with Modern Lips
One of the biggest mistakes people made in the 90s was pairing blue eyeshadow with equally bold lip colors. Today, the focus is on balance. Nude lips are a classic choice, allowing the blue eyeshadow to take center stage.
But don't be afraid to experiment with other options. A soft, berry-stained lip can create a beautiful contrast, while a clear gloss adds a touch of modern shine. The goal is to create a cohesive look that feels fresh and current. A nude lip is a great way to balance the look.
Application Tips for a Flawless Finish
Applying blue eyeshadow can be tricky, but with the right techniques, you can achieve a flawless finish. Start with a good eyeshadow primer to create a smooth base and prevent creasing. Use a fluffy brush to apply the shadow in light layers, building up the color gradually.
Blend, blend, blend! Harsh lines are a major no-no. Use a clean blending brush to soften the edges and create a seamless transition. And don't forget to define your crease with a neutral shade to add depth and dimension. Voilà, you're ready to rock this trend!
Dark Berry Lips Reimagined
I remember when I first tried a dark berry lip. I was 16, and it was a bold move for a small-town girl. I swiped on a deep plum lipstick I'd snuck from my older sister's makeup bag, and suddenly, I felt like a different person. It was transformative, and I've been hooked ever since.
Dark berry lips are back, baby! This 90's trend is making a major comeback, and it's more versatile than you might think. From deep plums to wine reds, there's a shade for everyone. It's all about finding the right balance and rocking it with confidence.
Think of icons like Mary J. Blige and Lauryn Hill – they knew how to rock a dark lip. These shades exude confidence and sophistication. C'est magnifique, right?
Choosing the Right Shade
Finding your perfect berry shade is key. Consider your skin tone: deeper complexions can handle richer, bolder berries, while fair skin might look best in a more muted, sheer version. Don't be afraid to experiment!
- Plum: A universally flattering option that works on most skin tones.
- Burgundy: Adds a touch of drama and sophistication.
- Wine Red: Perfect for a night out, offering a bold and glamorous look.
Balancing with Minimal Makeup
The key to rocking a dark berry lip is to keep the rest of your makeup minimal. You want your lips to be the focal point, not compete with a heavy eye or bold blush. A clean, fresh face with a touch of mascara and a subtle brow is all you need.
A light touch with your base makeup will keep the focus on your lips. Think tinted moisturizer or a light foundation, and a touch of concealer where needed. This will create a balanced and modern look.
Iconic Looks from the 90's
Let's take a trip down memory lane. Remember those iconic 90's looks? From supermodels on the runway to our favorite actresses on screen, dark berry lips were everywhere. They were often paired with matte skin and a simple eye, creating a look that was both edgy and elegant. Discover the perfect lip gloss to complete your look.
Grunge Smoky Eyes

I remember when I first tried the grunge smoky eye. I was 16, armed with a cheap black eyeliner and a dream of looking like my favorite rock stars. The result? Let's just say it was more raccoon than rockstar. But with a little practice, and a lot of blending, I finally nailed that effortlessly cool, slightly undone look.
The grunge smoky eye is all about embracing imperfection. It's a celebration of lived-in beauty, a rebellion against the overly polished. It's that je ne sais quoi that makes it so alluring.
Achieving the Perfect Smudge
Creating the perfect grunge smoky eye is easier than you think. It's all about the technique and the right products.
- Start with a creamy eyeshadow base to help the shadow adhere and prevent creasing.
- Apply a dark eyeshadow, like black or charcoal gray, to the lid. Don't be afraid to be messy!
- Use a blending brush to soften the edges, creating that signature smudged effect.
- Line the upper and lower lash lines with a dark eyeliner, and smudge it out with a cotton swab or your finger.
The key to a great grunge smoky eye is to blend, blend, blend. There are no harsh lines, only soft transitions.
Day to Night Versatility
One of the best things about the grunge smoky eye is its versatility. It can easily transition from a daytime look to a nighttime statement.
For a daytime look:
- Use a lighter shade of eyeshadow, like a taupe or a soft brown.
- Keep the liner subtle, and focus on smudging it into the lash line.
- Pair with a nude lip and a touch of blush.
For a nighttime look:
- Intensify the eyeshadow with a darker shade.
- Add a winged liner for extra drama.
- Pair with a bold lip color, like a dark berry or a classic red.
Products to Use for a Dramatic Effect
To achieve the ultimate grunge smoky eye, you'll need the right products. Here are a few of my favorites:
- Cream Eyeshadow Sticks: These are perfect for creating a base and adding depth to the look.
- Dark Eyeshadow Palettes: Look for palettes with a range of shades, from matte blacks to shimmering grays.
- Kohl Eyeliner Pencils: These are essential for creating that smudged, lived-in effect.
Ready to embrace your inner rockstar? Discover the perfect kohl eyeliner and create your own iconic grunge smoky eye today!
Frosty Lips Make a Statement
Remember that time in '98 when I tried to recreate Lil' Kim's iconic frosty lip using my mom's pearlescent eyeshadow and Vaseline? Let's just say it was more 'art project gone wrong' than red carpet glam. But hey, the 90s were all about experimenting, right?
Frosty lips are back, baby! We're not talking about that chalky, unflattering look from decades past. Today's frosty lip is all about sophisticated shimmer and icy cool tones that catch the light just so. It's très chic.
Icons like Toni Braxton and Erykah Badu rocked metallic browns that exuded both edge and elegance. Modern formulas offer richer pigmentation and non-sticky textures.
Exploring Icy Shades
Think beyond basic silver! The modern frosty lip embraces a spectrum of icy shades. We're seeing everything from shimmering pinks and opalescent nudes to cool blues and even lavender hues. The key is to find a shade that complements your skin tone and adds a touch of ethereal glow.
- Fair Skin: Opt for light pinks, peaches, and champagne shades.
- Medium Skin: Try rose golds, bronzes, and shimmering nudes.
- Deep Skin: Explore deeper bronzes, coppers, and even cool-toned berries with a metallic sheen.
How to Wear Frosty Finishes
Frosty lips can be a statement on their own, or they can be paired with other makeup trends for a bolder look. Here's how to rock the frosty finish:
- Keep the rest of your makeup minimal: A simple, clean base with defined brows and a touch of mascara is all you need.
- Pair with a smoky eye: For a more dramatic look, try pairing your frosty lips with a grunge smoky eye. Just be sure to keep the rest of your makeup balanced.
- Add a touch of blush: A soft, rosy blush will add warmth to your complexion and prevent your frosty lips from looking too stark.
Combining with Other Trends
Don't be afraid to mix and match your frosty lips with other 90s trends! Here are a few ideas:
- Thin Brows: A bold lip pairs perfectly with the comeback of thin brows.
- Glossy Lid: Add a touch of gloss to your eyelids for a dewy, ethereal look that complements your frosty lips.
- Dark Berry Liner: Define your lips with a dark berry liner before applying your frosty lipstick for added dimension.
Ready to embrace the icy cool trend? Discover Shimmering Lipsticks and add a touch of 90s glam to your makeup bag!
The Power of Nostalgia in Beauty
Remember that feeling when you rediscovered your favorite childhood toy? It's like that, but for your face. I remember when I found my mom's old Urban Decay palette from '98 – suddenly, I was 15 again, experimenting in front of the mirror. It's amazing how a simple product can unlock a flood of memories.
Nostalgia in beauty isn't just about trends; it's about tapping into those powerful emotional connections. It's the je ne sais quoi that makes us reach for certain products, reminding us of simpler times and cherished moments. These products become more than just makeup; they're little time capsules.
Studies show that scents and sights can trigger strong autobiographical memories. That's why the resurgence of these iconic products feels so good. It's not just about looking good; it's about feeling good, reliving those moments, and connecting with our past.
Ready to take a trip down memory lane? Discover the magic of 90's beauty products core memories and relive those iconic moments!
Emotional Connections to Products
Beauty products often become intertwined with significant life events. Think about the lipstick you wore to your first dance or the hair product holy grails you used when you finally chopped off all your hair. These aren't just items; they're markers of personal milestones.
- Scents can trigger powerful memories.
- Certain products remind us of specific people.
- Makeup routines can be linked to important life stages.
Why 90's Makeup Products Resonate Today
The 90's were a time of bold experimentation and unapologetic self-expression. The makeup reflected that, with its grunge vibes, bright colors, and overall sense of fun. It's no wonder these products are making a comeback – they represent a time when beauty was all about being yourself.
The appeal of 90's makeup lies in its simplicity and authenticity. It was a time before filters and heavy contouring, when the focus was on enhancing natural beauty and having fun with color.
The Influence of Social Media
Social media has played a huge role in the revival of 90's beauty. Influencers and beauty gurus are constantly showcasing vintage products and recreating iconic looks, introducing them to a whole new generation. It's a way for younger audiences to discover the magic of the 90's and for older generations to relive their glory days. Social media is a great way to GenXers find new products.
Timeless Blush Techniques
I remember when I first started experimenting with makeup. I was probably around 14, and blush was a complete mystery to me. I ended up looking like a clown more often than not! It took a lot of trial and error, but now I understand the transformative power of a well-placed flush. It's amazing how blush can lift your entire face.
Blush is more than just adding color; it's about sculpting and adding dimension. It's about creating a healthy, youthful glow that enhances your natural features. Think of it as the pièce de résistance of your makeup routine.
Consider the way blush was used in the 90s. It wasn't just swiped on the apples of the cheeks. It was strategically placed to contour and highlight. This technique is making a comeback, and it's more relevant than ever.
Ready to master the art of blush? Discover your perfect blush contouring technique today!
Draping for a Fresh Look
Draping is a blush technique where you sweep the color from your cheekbones up towards your temples. This creates a sculpted, lifted effect that's incredibly flattering. It's all about creating a seamless blend that looks natural and effortless.
- Start with a light hand. You can always add more color, but it's harder to take it away.
- Use a fluffy brush for a soft, diffused application.
- Blend, blend, blend! The key is to avoid harsh lines.
Draping is a fantastic way to add dimension and structure to your face without heavy contouring. It's a softer, more natural approach that's perfect for everyday wear.
This technique works especially well with powder blushes, as they are easy to blend and build up. It's a great way to achieve a fresh, youthful look.
Choosing the Right Blush
Finding the right blush shade is crucial for achieving a natural, flattering look. Consider your skin tone and undertones when making your selection. What works for one person might not work for another.
- Fair skin: Opt for light pinks, peaches, or mauves.
- Medium skin: Try rosy pinks, corals, or berry shades.
- Deep skin: Go for vibrant reds, oranges, or deep berries.
It's also important to consider the finish of the blush. Matte blushes are great for oily skin, while shimmer blushes can add a luminous glow to dry skin. Experiment to find what works best for you.
Modern Products for a Vintage Feel
While the techniques may be vintage, the products are anything but. Modern blush formulations offer incredible pigmentation, blendability, and longevity. You can achieve a vintage-inspired look with cutting-edge products.
Here are some modern products that capture the essence of 90s blush:
- Cream blushes: These offer a dewy, natural finish that's perfect for creating a healthy glow.
- Powder blushes: Look for finely milled powders that blend seamlessly into the skin.
- Blush sticks: These are great for on-the-go application and offer a buildable, customizable flush.
Don't be afraid to experiment with different textures and finishes to find your perfect holy grails. The key is to have fun and embrace your inner artist!
Reviving Iconic 90's Formulations

Remember when you could recognize your best friend's signature scent from across the school hallway? I do. I remember when I bought my first Lip Smackers at age 11. It was strawberry flavored, and I felt so grown up. Now, those iconic products are making a comeback, but with a modern twist. Quelle surprise, right?
Classic Products Making a Comeback
It's not just about nostalgia; it's about rediscovering what made these products great in the first place. We're seeing a resurgence of beloved items like MAC Spice Liner, which has been meticulously recreated to match its original 90's hue. And who could forget Bain de Soleil Orange Gelée? These aren't just fleeting trends; they're icons reborn.
The Science Behind Modern Versions
Modern formulations often take the best of the past and combine it with today's technology. This means improved ingredients, better performance, and safer formulas. For example, the revived Bain de Soleil now boasts a higher SPF, meeting today's sun protection standards while still delivering that nostalgic scent and feel. It's the best of both worlds.
Consumer Demand for Authenticity
People crave authenticity. They want the real deal, not a cheap imitation. That's why brands are going to great lengths to recreate the original experience, from the scent to the texture to the packaging. This demand for authenticity is driving the revival of 90's makeup formulations and ensuring that these products resonate with a new generation.
Ready to relive your favorite beauty memories? Discover the revamped classic formulations and experience the magic for yourself!
Let’s bring back the classic beauty products from the 90s! Many of us remember those amazing formulas that made us feel great. Now is the perfect time to rediscover those iconic items and enjoy their benefits once again. Check out our website to explore these nostalgic favorites and find out how you can add them to your routine today!
Wrapping Up the ’90s Makeup Revival
So, there you have it! The comeback of ’90s makeup is not just a passing trend; it’s a full-on revival that’s here to stay. We’re seeing everything from dark berry lips to frosty eyeshadows making waves again. It’s exciting to see how these classic looks are being reimagined for today’s beauty lovers. Whether you’re a die-hard fan of the ’90s or just curious about these styles, there’s something for everyone to try out. So why not grab some of those iconic products and give them a go? Embrace the nostalgia and have fun mixing these retro vibes with your own personal flair. Let’s keep the spirit of the ’90s alive in our makeup bags!
Frequently Asked Questions
What are some popular 90's makeup trends that are coming back?
Some popular 90's makeup trends making a comeback include thin brows, bold blue eyeshadow, dark berry lips, grunge smoky eyes, and frosty lips.
How can I achieve the thin brow look without over-plucking?
To get the thin brow look, it's best to use professional shaping and filling techniques to make them look neat and natural, avoiding the over-plucked style from the past.
What shades of blue eyeshadow are trendy now?
Bright and bold shades of blue are in style, especially when paired with soft nude lips for a chic, retro look.
How do I choose the right dark berry lip color?
When picking a dark berry lip color, look for shades like plum or burgundy that suit your skin tone and pair well with minimal eye makeup.
What tips can help with applying grunge smoky eyes?
For grunge smoky eyes, apply dark eyeshadow on your lids and blend it outwards for a smudged effect. Keep the rest of your makeup simple for balance.
Why are 90's makeup products so popular again?
90's makeup products are popular again because they bring back fond memories and feelings of nostalgia, making them appealing to both older fans and new users.